Beschreibung
Christian Baier empirically investigates the alignment-performance link in PSM. His findings provide clear guidance to practitioners on how to design their purchasing strategies and practices to achieve maximum alignment and thus effectively contribute to the firm's competitive advantage.
Autorenportrait
Dr. Christian Baier promovierte bei Prof. Dr. Christopher Jahns am Supply Management Institute (SMI) der European Business School (EBS) in Oestrich-Winkel. Er ist als Unternehmensberater für McKinsey&Company, Inc. in Berlin tätig.
