Marketing Plan Example: Virgin Atlantic Little Red

Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan? This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013) This marketing plan includes: Executive Summary Corporate Objectives Situation Review Competitive Analysis Perceptual Map Market Segmentation & Targeting Key Market Trends Detailed SWOT Analysis Portfolio Summary (Includes Portfolio Matrix) PESTLE Analysis Analysis Of The Current Market Porters Five Forces Analysis Strategic Objectives Marketing Mix (7P's) Proposed Marketing Budget