Beschreibung
This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective the book examines the issues and forces that shaped the industry, during the formative years of the online era through to todays wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose. The Decline of the Daily Newspaper provides insight into how the decisions made in the early years of the online era have influenced the industrys current economic condition.
