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Scripted

Custom Lettering in Graphic Design

Erschienen am 01.10.2021, Auflage: 2. Auflage
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Bibliografische Daten
ISBN/EAN: 9788417656478
Sprache: Englisch
Umfang: 240

Beschreibung

Rediscover the creative and expressive power of handmade correspondence with these modern hand-lettered works of art produced by graphic designers from around the world. Within the world of graphic design, lettering is basically illustrating with words, phrases or numbers in order to convey unique visual personality to our message. After decades of using software as their exclusive work tool, graphic designers today are re-discovering the creative and expressive power of handmade letters: lettering has a distinctive visual and physical effect, and provides endless possibilities of expressing ideas through a more artful use of type, texture and volume. This results in more personal, timeless effects and a richer aesthetic experience. Scripted collects a wide diversity of proposals produced by graphic designers and typographers from around the world using custom lettering.

Autorenportrait

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.

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