The PowerPoint Fallacy

95% of all presentations today are given using a projector and PowerPoint*. Yet what some people consider to be professional often completely destroys the effect on the audience. PowerPoint does not make for entertainment but rather for boredom. That is due to the fundamental concept of PowerPoint, not to how it is used! Discover how you can dispense with PowerPoint forever and moreover, with which alternative you can achieve five times the effect. In addition, you can trigger fascination at the push of a button. That is not just a catchy advertising slogan; it really is possible! M. Poehm shows you how. · Why PowerPoint and projectors impede effectiveness: the facts! · How you can present figures and diagrams with triple effect without PowerPoint · The 2% exception for PowerPoint. But how? · How to make a crime thriller out of even the driest subjects · How to portray your own achievements in such a way that the audience will be profoundly impressed · How to double your bid chances with well conceived presentations

The PowerPoint Fallacy 8 The Leipzig Prize for Innovation 8 David versus Goliath 13 Why PowerPoint is Superfluous 20 Th e Election in Graz 22 Mannheim versus Deutsche Bahn (German Rail) 25 Two Basic Misconceptions about PowerPoint 27 Th e Annual Meeting in Boston 27 Th e Basic Problem with PowerPoint 29 “Do you Agree?“ 30 Th e Seven Deadly Sins of the PowerPoint Presentation 32 How I Used to Th ink 34 Th e Comparison 40 An American PowerPoint Critic 50 My Opinion of PowerPoint Today 51 PowerPoint as a Crib Sheet 52 Exceptions to Doing Without PowerPoint 53 The Alternative to PowerPoint 60 Trick 1: Pen Th ickness 63 Trick 2: Th e Act of Creation 63 Forecast: the Act of Creation … 65 Trick 3: Starting to Speak 65 Trick 4: Always Draw One More Dimension 68 Trick 5: Small Symbols 74 Trick 6: Move 76 Trick 7: Bar Charts by Hand 76 Trick 8: Cross Out 80 Trick 9: Narrow and Th ick Bars 82 Trick 10: Draw Bars Painfully Slowly 83 Trick 11: Pie Charts by Hand 87 Trick 12: Inverse Pie Chart 93 Trick 13: Beautiful Drawings Generate Goodwill 95 Language and Persuasion 96 Eff ect-Speak 96 Eff ect-Speak Dos and Don’ts 97 Jargon and Empty Phrases 106 Jargon within your Industry 107 Softeners, Fad Speech and Waffl e 109 Come-on Words 109 Go-away Words 110 Further Aversion Expressions 111 Order Obstructing Contracts 113 When do we Listen? 118 Th e Truth 118 Your Own Maxims 120 Blows of Fate and Setbacks 122 ”I never knew that!” 125 Scientifi c Research with Amazing Results 128 Humane Action, Good Deeds 130 Selling Results Well 133 Th e Slow Motion Method 135 Exercise: 142 Announcement of Excitement 143 Learn to Sell Yourself 145 Introducing Yourself as the New Boss 145 Rules for the Assessment Centre 146 Phrases that Make an Impact 148 Th e “got to” cliché 151 Effect Explosion by Intonation and Pauses 152 Pauses and Intonation 154 Pauses and Humour 156 Pauses in Rhetorical Questions 157 Th e Pre-Start Silence 158 Shopping List Intonation 160 You Need an External Evaluation 162 Proclaiming instead of Explaining 163 Stylistic Devices of Highlight Public Speaking 164 Anonymous Speaking 164 Metaphors 173 Th e Golden Th read for Finding Images 178 By Generalities Every Image can be used Universally 179 Th e Trick with Word Equivalence 181 Th e Stone Mason 183 Two Story Lines 184 Demonstration 187 Between Demonstrations and Metaphors 190 Talk Directly to the Subconscious 196 Substantiate Vague Statements 196 Th e Preacher in the Church 203 Th e Brain Loves Numbers 205 Specifi c Numbers are More Eff ective than Percentages 207 Keep Statistics on your Customers’ Successes 208 Spell Out the Benefi ts in all their Ramifi cations 211 Express Every Benefit in Monetary Terms 213 Get the Audience Active 220 The Courage to Change the Subject 225 P-P-F: Quickest Way to Develop a Speech 230 Short Tips 233 Transition to the Next Topic 233 Europe’s Toughest Public Speaking Seminar 233 Th e Start of a Speech 234 Bid Presentations 235 How to Use Percentages to Greater Eff ect 236 Overhead Projectors 237 And Finally 239 Contribute to a Better World with Better Presentations 240