Global Production
A Handbook for Strategy and Implementation
Meyer, Tobias / Näher et al, Ulrich
Erschienen am
01.12.2007, Auflage: 1. Auflage
Beschreibung
Global production and purchasing operations create a platform for entry into new markets. However, it takes considerable effort to plan and implement a sustainable globalization strategy; this book will help in that task. The wealth of experience and analysis featured in this book is the result of an extensive survey among leading manufacturing companies as well as countless discussions with executives who have personally wrestled with the issues of "going global." The book treats the whole range of management challenges. In breadth and depth, the insights it offers surpass what a manager or most individual companies could acquire on their own.
Autorenportrait
InhaltsangabeWhy Go Global? The Multinational Imperative.- Selection Criteria: Assessing Relevant Trends and Indicators.- Investments Abroad: Using the Right Evaluation Techniques.- Network Design: Optimizing the Global Production Footprint.- Production Technology: Adapting to Maximize Local Advantage.- Implementation: Ramping Up New Facilities for Top Performance.- Management: Applying Best-Practice Structures and Processes.- Sourcing: Extending the Footprint Reconfiguration to Suppliers.- R&D: Aligning the Interface with Production.- Macroeconomic Implications: Accelerating Growth.