Beschreibung
Essay from the year 2020 in the subject Business economics - Investment and Finance, grade: 1.4, International School of Management, Paris Campus, language: English, abstract: This essay of Ant Financial Group gives a vibrant example of how quickly and unexpectedly business develops in China. This analysis will illustrate the reality of fast paced growth is in the middle kingdom which is above anyones imagination/ anticipation. The paper therefore seeks to give clues to the question: what made ANT successful in China and how -if possible- to replicate such results in other markets. Correspondingly, the essay starts out with a deep analysis of the company´s vison and mission, before trying to develope a deeper understanding of how the company managed to claim critical success in entering foreign markets. A short discusision, including an outlook to the future, concludes the essay.
