Business within Limits

The book explores the Deep Ecology perspective and Buddhist Economics for transforming business toward a more ecological and human form. It argues that ecology and ethics provide limits for business within which business is legitimate and productive. By transgressing ecological and ethical limits business activities become destructive and self-defeating. Today’s business model is based on and cultivates narrow self-centeredness. Both Deep Ecology and Buddhist Economics point out that emphasizing individuality and promoting the greatest fulfillment of the desires of the individual conjointly lead to destruction. Happiness is linked to wholeness, not to personal wealth. We need to find new ways of doing business, ways that respect the ecological and ethical limits of business activities. Acting within limits provides the hope and promise of contributing to the preservation and enrichment of the world.

The Editors: Laszlo Zsolnai was born in 1958. He has a master’s in finance and a doctorate in sociology from the Budapest University of Economic Sciences, Hungary. He received his Ph.D. and DSc degrees in economics from the Hungarian Academy of Sciences. Dr. Zsolnai is professor and director of the Business Ethics Center at the Corvinus University of Budapest. He is chairman of the Business Ethics Inter-faculty Group of the Community of European Management Schools (CEMS). Knut Johannessen Ims was born in 1951. He has MBA degree from the Norwegian School of Economics and Business Administration (NHH) in Bergen, Norway. He received his Ph.D. in economics from Gothenburg University, Sweden. Dr. Ims is associate professor at NHH. Since 1990, he has been responsible for the development and implementation of the Business Ethics section of the MBA Program at NHH. He also acts as chairman of the Center for Ethics and Economics at NHH.

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