Toolbox for Marketing and Management
Creative Concepts, Forecasting Methods, and Analytical Instruments, Management f
Erschienen am
01.05.2019, Auflage: 1. Auflage
Autorenportrait
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later the managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 35 books including many from Springer. Among his latest books is the popular "Digital Darwinism" (Springer, 2015) co-authored with Karl-Heinz Land.
