Autorenportrait
David Taylor is one of the world''s 50 most important marketing thinkers'' according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann''s, T-Mobile, Persil and Bertolli.
Leseprobe
Leseprobe
