The Buying Brain

InhaltsangabeNew discoveries in neuroscience are revolutionizing twenty-first-century life, and marketing is no exception. These insights into the human brain promise to reshape the way companies, brands, and products get noticed, get liked, and get bought. So how do you put these groundbreaking findings into practice at your company and gain the advantage over your competitors? The Buying Brain gives you a one-stop playbook for understanding and applying the latest research using findings from sophisticated neuromarketing techniques. Covering everything from product development to packaging to point-of-sale marketing, this is the only guide you need to access today's newest business frontier: the human brain. Incorporating data derived from electro-encephalographic (EEG) brainwave studies, eye tracking, and cutting-edge, proprietary findings, The Buying Brain enables you to: * Understand and employ neuromarketing techniques, terms, and technologies to build your brand and your business * Reach consumers' minds at the preconscious, precognitive level, where responses are unbiased and unfiltered * Engage the unique aspects of male and female brains * Effectively advertise and promote products at all points in the consumer journey * And much more Neuroscience is taking marketing to a new level, pointing to a future where companies that properly neuromarket will reach and serve their customers more effectively than companies that don't. Bring your marketing strategy and practice into the age of neuroscience with The Buying Brain, and start putting this powerful body of knowledge to work for you today.

InhaltsangabePart One: Introducing the Buying Brain. One: $1 Trillion to Persuade the Brain. Two: Neuromarketing Technology. Three: Your Customer's Brain is 100,000 Years Old. Four: The Brain 101 in Ten Minutes. Five: The Five Senses and The Buying Brain. Six: The Boomer Brain is Buying. Seven: The Female Brain is Buying. Eight: The Mommy Brain is Buying. Nine: The Empathic Brain Is Buying. Part Two: Engaging the Buying Brain. Ten: Neuromarketing Measures and Metrics. Eleven: The Consumer Journey. Twelve: The Buying Brain and Brands. Thirteen: The Buying Brain and Products. Fourteen: The Buying Brain and Packaging. Fifteen: The Buying Brain in the Aisle. Sixteen: The Buying Brain and Advertising. Seventeen: The Buying Brain, Screens, and Social Media. Eighteen: Vision of the Future.

Sonstiges